Privacy Policy

Effective Date: 04/04/2025

This Privacy Policy explains how Will Apparel LLC (“we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from www.thewillapparel.com (the “Site”).

Information We Collect

Device Information
When you visit the Site, we automatically collect certain information about your device, including:

• Browser type
  
• IP address
  
• Time zone
  
• Cookies installed on your device
  
• Pages or products you view
  
• Referring websites or search terms
  
• How you interact with the Site
  

We collect this data using:

• Cookies – Small data files that help improve your browsing experience. Learn more at www.allaboutcookies.org.
  
• Log Files – Track user activity and gather technical details like IP address, browser, ISP, and timestamps.
  
• Web Beacons, Tags, and Pixels – Used to analyze how you navigate the Site.
  

Order Information
When you place (or attempt to place) an order, we collect:

• Name
  
• Billing and shipping address
  
• Payment information (e.g., credit card)
  
• Email address
  
• Phone number
  

Text Marketing & Notifications
By entering your phone number on the Site (at checkout, in a form, or via keyword), you agree to receive automated text messages related to your order and promotional updates. Message frequency may vary. Consent is not a condition of purchase.

Reply STOP to unsubscribe. Message and data rates may apply.

How We Use Your Information

We use your information to:

• Process and deliver your orders
  
• Communicate with you about your order or account
  
• Screen for fraud or suspicious activity
  
• Share relevant product or promotional updates, based on your preferences
  
• Improve and optimize our Site through analytics and marketing performance insights

Sharing Your Information

We share your data with trusted third parties to help us operate and improve our Site:

• Shopify, our online store platform (Privacy Info)
  
• Google Analytics, for website usage insights (Privacy Info)
  – You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
  

We may also disclose your information to comply with legal obligations or protect our rights.

Targeted Advertising

We may use your information to deliver tailored ads through platforms like Facebook or Google.

You can opt out of targeted ads at:

• Facebook: https://www.facebook.com/settings/?tab=ads
  
• Google: https://www.google.com/settings/ads/anonymous
  
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  

You can also visit the Digital Advertising Alliance: http://optout.aboutads.info/

Do Not Track

Our Site does not adjust data collection behavior based on “Do Not Track” signals from browsers.

Your Rights (For EEA Residents)

If you are in the European Economic Area, you have the right to access, update, or delete your personal data. To exercise these rights, contact us using the information below.

Please note your data may be transferred to countries such as the United States and Canada to fulfill orders or run our business operations.

Data Retention

We keep your order data for our records unless you request deletion.

Minors

This website is not intended for users under the age of 13.

Policy Updates

We may revise this Privacy Policy periodically to reflect changes to our business or legal requirements. Any updates will be posted on this page with an updated effective date.

Contact Us

If you have any questions or requests regarding this policy, please contact us:

Will Apparel LLC

Email: support@thewillapparel.com
Will Apparel LLC
CA, United States